Albatross

ALBATROSS Minimum Advertised Price (MAP) Policy

1. Introduction

To protect the reputation of ALBATROSS products, maintain the integrity of our brand, and ensure a fair and consistent competitive environment for all resellers, ALBATROSS is implementing this Minimum Advertised Price (MAP) Policy. This policy applies to all ALBATROSS headliners and any related accessories offered by our company.

2. Scope of the Policy

This MAP Policy applies to all retailers, dealers, and resale partners (collectively “Resellers”) who advertise or sell ALBATROSS products in the United States.

The policy covers all forms of advertised pricing, including but not limited to:

  • Websites and e-commerce listings
  • Online marketplaces
  • Social media postings
  • Print ads, catalogs, mailers
  • Email campaigns
  • Paid digital advertising
  • Marketplace promotions or discount placements visible to the public

Private, individual price quotations provided upon request are not considered advertising and are not covered by this policy.

3. MAP Pricing

ALBATROSS will publish a MAP Price List that specifies the minimum advertised price for each product. Resellers are responsible for ensuring advertised prices meet or exceed the current MAP levels.

  • Resellers may sell ALBATROSS products at any price of their choosing.
  • However, advertising a price lower than ALBATROSS MAP is a violation of this policy.
  • “Strike-through” pricing, “see price in cart,” or similar tactics intended to circumvent MAP are also violations.

Promotions approved in writing by ALBATROSS may be temporarily exempt.

4. Bundling and Discounts

Bundling ALBATROSS products with other items at a combined price lower than the MAP value of the ALBATROSS product alone is not permitted.

Resellers may advertise:

  • “Call for best price”
  • “Add to cart to see final price” (as long as the shown advertised price is at or above MAP)
  • Discounts applied at checkout that do not display publicly before checkout

ALBATROSS reserves the right to determine what constitutes an attempt to circumvent MAP.

5. Policy Violations

If a Reseller advertises ALBATROSS products below MAP, ALBATROSS may take any of the following actions at its discretion:

  1. First violation:
    • Notification and request for immediate correction
  2. Second violation:
    • Temporary suspension of ordering privileges
  3. Third violation:
    • Removal from the ALBATROSS reseller program

ALBATROSS reserves the right to skip steps in cases of severe or repeated violations.

6. Policy Modifications

ALBATROSS may update or modify this MAP Policy at any time. Changes take effect immediately upon distribution.

It is the responsibility of all Resellers to stay informed of the most current MAP prices and comply accordingly.

7. Contact Information

For questions regarding the ALBATROSS MAP Policy, please contact your ALBATROSS representative or email support@albatross2.com.